Lazy Days of Summer
The “lazy days of summer” conveys the idea that it’s just too hot to get out and do things. Not true in the retail world. A casual observer may not see it, but so much happens behind the scenes to stay ahead of the cycle of seasons and holidays to keep patrons coming back. Watching the store undergo constant rotations of on-the-floor inventory is an amazing sight. In the past three or four months, Easter rolled up as Mother and Father’s Day roll out. Graduation party supplies took front and center stage only to move a little further back and finally be packed up to make room for the patriotic party goods that are popular for 4th of July celebrations. The cycle continues as summer party accessories take up a fair amount of floor space next to beautifully displayed elegant entertaining plates, napkins, and glassware perfect for your summer brunch or afternoon tea party. Unless you are a regular in-store customer, there is no way to appreciate the constant change and continuous flow of moving merchandise to cater to the patron’s needs. And this doesn’t even account for the constant restocking of balloons or the aisles where birthday party supplies or everyday ware are located. What you see is a never-ending cycle necessary to keep Card & Party Giant’s inventory fresh, restocked, and seasonally appealing. So, there are no lazy days of summer. While August may not see as much foot traffic – though we stay ready for your patronage - the activity never stops. Time is used preparing for end-of-summer parties and for Halloween. As parents get kids ready for back-to-school, CPG is readying its inventory of costumes for both in-store and online sales. The staff are to be commended for their attention to detail, their understanding of local values and preferences, and their diligence to keeping inventory appealing and restocked. It is a daunting task, but small family-owned businesses like CPG rely on highly professional folks to do it with the ease that comes of experience. Unlike large corporate competitors, CPG cannot rely on a large advertising budget. Rather it thrives through word-of-mouth of the satisfied north shore customer from Evanston and Glencoe, Glenview and Northbrook, Lake Forest and Highland Park, Skokie and Wilmette, Morton Grove and Niles, and places north, south, east and west of CPG’s store at 1318 Waukegan Road, Glenview, IL. Please stop by today to see what’s in stock. CPG is a family-friendly store that caters to its local community.